Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: A guide for working with residents of informal settlements in the Pacific

Dani J Barrington, Jamie Bartram, Semisi Meo, Stephen G Saunders, Katherine F Shields, Srinivas Sridharan, Regina Souter

Research output: Book/ReportCommissioned Report


This guidebook is a product of an Australian Development Research Award project funded by the Australian Government Department of Foreign Affairs and Trade, Australian Development Research Awards Scheme, project number: 201200898. The research was managed by International WaterCentre and conducted by International WaterCentre, Monash University, Water Institute at the University of North Carolina, University of the South Pacific, Divine Word University and Live & Learn Environmental Education (LLEE). It has been conducted in partnership with local, provincial and national government departments, civil society organisations, water utilities, multilateral organisations, private sector actors and informal settlements in Fiji, Papua New Guinea, Solomon Islands and Vanuatu. We worked with two informal settlements in Fiji, Vanuatu, Solomon Islands, and one in PNG. Residents of the informal settlements identified a desire to improve their WaSH situation. We used a participatory action research process, where target populations and enabling actors became co-researchers alongside our team. We explored already occurring WaSH marketing exchanges, as well as target population motivations underpinning current use of, and future aspirations for, WaSH products and services. We also investigated how the access and use of WaSH products and services influences individual and community wellbeing. Together with the target populations and enabling actors we supported conditions under which sustained, self-determined WaSH marketing exchange systems operate in these settings. Through working with community members of informal settlements and a range of enabling actors, from communities, government businesses, civil society organisations, we were able to describe the features of a WaSH marketing exchange system that supports sustainable and inclusive wash. This guide provides practical information about how such a marketing exchange system can be fostered.
Original languageEnglish
Place of PublicationBrisbane Qld Australia
PublisherInternational WaterCentre
Number of pages98
ISBN (Print)9781921499050
Publication statusPublished - 1 Mar 2017


  • Marketing Exchange System
  • Participatory action research (PAR)
  • Sanitation and hygiene
  • Community-based study

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