Original language | English |
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Pages | 83 - 96 |
Number of pages | 14 |
Publication status | Published - 2004 |
Event | Academy of Marketing Science Conference 2004 - Vancouver, Canada Duration: 26 May 2004 → 29 May 2004 https://link.springer.com/book/10.1007/978-3-319-11845-1 |
Conference
Conference | Academy of Marketing Science Conference 2004 |
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Abbreviated title | AMS 2004 |
Country/Territory | Canada |
City | Vancouver |
Period | 26/05/04 → 29/05/04 |
Internet address |