@inproceedings{819266ca839d44f59b9342bea32bd404,
title = "Forgiveness: A new insight into business relationships",
author = "Yelena Tsarenko and Gabbott, {Thomas Mark}",
year = "2006",
language = "English",
isbn = "0-87757-322-0",
volume = "17",
pages = "30 -- 36",
editor = "Dhruv Grewal and Michael Levy and R Krishnan",
booktitle = "2006 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing",
publisher = "American Marketing Association (AMA)",
note = "Summer Marketing Educators' Conference 2006 ; Conference date: 01-01-2006",
}