Fongos, bongos and pongos: The misapplication of market orientation in Not for Profit Organisations

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Pages-
    Number of pages7
    Publication statusPublished - 1999
    EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 1999): Marketing in the Third Millennium - UNSW, Sydney NSW, Australia
    Duration: 28 Nov 19991 Dec 1999
    Conference number: 4
    http://anzmac.org/conference_archive/1999/

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 1999)
    Abbreviated titleANZMAC 1999
    CountryAustralia
    CitySydney NSW
    Period28/11/991/12/99
    Internet address

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