Finding larger transnational media markets: media practices of the Vietnamese diasporic community

Addressing a concern about the absence of Vietnamese migrants in the Czech media landscape, this chapter first reviews various life contexts of the different Vietnamese populations in the Czech Republic (CR) and then discusses how they have generally lacked participation in the Czech media landscape because of their adoption of transnational media practices. This study also demonstrates how the diasporic community has failed to establish a conventional form of diasporic media but instead has found new translocal information outlets on social media. While the old and new first generations have relied more on media outlets from their country of origin, young migrant children have explored media markets beyond the binational border. However, Vietnamese migrants have recently begun to use social media platforms as networked information outlets, reaching a variety of communities and media outlets located in the CR, Vietnam and their own diasporic community.