Finding larger transnational media markets: media practices of the Vietnamese diasporic community

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


Addressing a concern about the absence of Vietnamese migrants in the Czech media landscape, this chapter first reviews various life contexts of the different Vietnamese populations in the Czech Republic (CR) and then discusses how they have generally lacked participation in the Czech media landscape because of their adoption of transnational media practices. This study also demonstrates how the diasporic community has failed to establish a conventional form of diasporic media but instead has found new translocal information outlets on social media. While the old and new first generations have relied more on media outlets from their country of origin, young migrant children have explored media markets beyond the binational border. However, Vietnamese migrants have recently begun to use social media platforms as networked information outlets, reaching a variety of communities and media outlets located in the CR, Vietnam and their own diasporic community.
Original languageEnglish
Title of host publicationDigital Peripheries
Subtitle of host publicationThe Online Circulation of Audiovisual Content from the Small Market Perspective
EditorsPetr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan
Place of PublicationCham Switzerland
Number of pages14
ISBN (Electronic)9783030448509
ISBN (Print)9783030448493
Publication statusPublished - 2020
Externally publishedYes

Publication series

NameSpringer Series in Media Industries
ISSN (Print)2523-3882
ISSN (Electronic)2523-3890

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