Film tourism in India: an emergent phenomenon

Joydeep Biswas, Glen Croy

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


India is the largest film producer in the world, annually producing more than 1800 films. Unsurprisingly, efforts to exploit film tourism have emerged at a national, state and business level. This chapter enhances the understanding of India’s film tourism and efforts to establish a film tourism destination. These efforts included greater coordination between national and state governments to attract and facilitate film production. Added is a tourism strategy emphasis, in part, on film tourism, coupled with the added use of film in tourism promotions. Film tourism is an evident phenomenon around the country, though mostly at film studio locations. Other accounts provide limited support for an effect on tourist demand and lack of film-specific tourist attractions. However, the vast Indian film presence indicates subtle roles in tourism, establishing or reinforcing perceptions and stirring motivations to visit the range of pre-established attractions across the country. Future research on the subtle role of film on India’s tourists and the filmic representations of the people is recommended. Overall, film tourism in India has much emerging potential.
Original languageEnglish
Title of host publicationFilm Tourism in Asia
Subtitle of host publicationEvolution, Transformation, and Trajectory
EditorsSangkyun Kim, Stijn Reijnders
Place of PublicationSingapore Singapore
Number of pages16
ISBN (Electronic)9789811059094
ISBN (Print)9789811059087
Publication statusPublished - 2018

Publication series

NamePerspectives on Asian Tourism


  • Film parks
  • Slum tourism
  • Indian cinema and film industry
  • Film tourists
  • Government

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