Feminism and public relations

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This chapter explores feminism and public relations. By feminism, I refer to a social movement that seeks to end discrimination on the basis of gender. Like public relations, this movement emerged out of capitalism (Felski, 1989 ) and modernity (Daymon & Demetrious, 2014 ; Felski, 1995 ) and lacks a single and stable definition or meaning. Critical perspectives in feminist public relations scholarship are rare. I therefore explore the relationship between women and public relations in the histories, theories and practices of the field from a critical perspective in order to develop new understandings of the gendering of public relations. I argue feminism remains undertheorised in public relations, despite a body of feminist scholarship stretching back to the 1980s.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Critical Public Relations
EditorsJacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
Place of PublicationAbingdon Oxon Uk
Number of pages11
ISBN (Electronic)9781315852492
ISBN (Print)9780415727334
Publication statusPublished - 2016
Externally publishedYes


  • Public relations
  • Gender
  • Feminism

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