Factors affecting web site visit duration: A cross-domain analysis

Peter Danaher, Guy Mullarkey, Skander Essegaier

Research output: Contribution to journalArticleResearchpeer-review

107 Citations (Scopus)
Original languageEnglish
Pages (from-to)182 - 194
Number of pages13
JournalJournal of Marketing Research
Volume43
Issue number2
Publication statusPublished - 2006
Externally publishedYes

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