Factors affecting small micro medium enterprises' (SMMEs) adoption of e-commerce in the Eastern Cape Province of South Africa

Norman Chiliya, Cornelius Chikandiwa, Bola Afolabi

    Research output: Contribution to journalArticleResearchpeer-review


    This paper presents the findings of a study on the factors that affect SMMEs ability to adopt E-commerce conducted in the Eastern Cape Province in South Africa. The study employed both quantitative and qualitative methods of data collection and analysis in order to ensure reliability and generalisability of the results. Qualitative data was first subjected to thematic analysis and content analysis to turn it to enumerative data. Eventually all the quantitative data was coded into SPSS for graphs and descriptive statistics. According to the findings the most significant e-business adoption variables in the province are security, prestige, government support, vision and the need to service niche markets.
    Original languageEnglish
    Pages (from-to)28 - 36
    Number of pages9
    JournalInternational Journal of Business and Management
    Issue number10
    Publication statusPublished - 2011

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