Factors affecting consumption behavior of metrosexual toward male grooming products

Fan Shean Cheng, Cheng Soon Ooi, Ding Hooi Ting

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)574 - 590
    Number of pages17
    JournalInternational Review of Business Research Papers
    Volume6
    Issue number1
    Publication statusPublished - 2010

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