Eyes on the prize: Transnational tobacco companies in China 1976-1997

Internal tobacco industry documents relevant to China as published on www. tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A - early identification of market potential and attempts to enter the market, and improve trade and technology; part B - marketing and promotion efforts; part C - efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby.