@inproceedings{54a6ae5df41d4ce897a6b6d2d65b67fd,
title = "Extending the dichotomous approach to internationalisation: Looking beyond 'goods' and 'services' to service embeddedness as a determinant of firm internationalisation strategy",
author = "Robert Jack and Sharif As-Saber and Edwards, {Ronald William}",
year = "2009",
language = "English",
isbn = "9780646523590",
pages = "1 -- 26",
editor = "Greg Fisher and Rose, {Elizabeth L}",
booktitle = "Proceedings of the ANZIBA Conference 2009 - The Future of Asia-Pacific Business: Beyond the Crisis",
publisher = "Australia-New Zealand International Business Academy",
note = "Australian and New Zealand International Business Academy Conference (ANZIBA) 2009, ANZIBA 2009 ; Conference date: 16-04-2009 Through 18-04-2009",
}