Exploring the problem with data

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other


One of the best ways of understanding a specific problem in a particular context, and identifying who needs to do what when and where, is to look at the data. Practitioners often have more data than they realise, or they may not use their data in a way that really helps them explore the problem. Often, we assume we know the scale or cause of an issue. However, our understanding may be inaccurate or biased. Numbers have a great way of taking assumptions out of a problem.
Original languageEnglish
Title of host publicationThe Method
Place of PublicationMelbourne Vic Australia
PublisherBehaviourWorks Australia
Number of pages13
Publication statusPublished - Mar 2021


  • Audience segmentation
  • Modelling
  • Descriptive statistics
  • Data

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