Exploring the problem with data

Kim Borg; Kun Zhao; Fraser Tull

doi:10.26180/14111366.v1

Exploring the problem with data

Kim Borg, Kun Zhao, Fraser Tull

BehaviourWorks Australia

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other

Abstract

One of the best ways of understanding a specific problem in a particular context, and identifying who needs to do what when and where, is to look at the data. Practitioners often have more data than they realise, or they may not use their data in a way that really helps them explore the problem. Often, we assume we know the scale or cause of an issue. However, our understanding may be inaccurate or biased. Numbers have a great way of taking assumptions out of a problem.

Original language	English
Title of host publication	The Method
Place of Publication	Melbourne Vic Australia
Publisher	BehaviourWorks Australia
Chapter	3
Number of pages	13
Edition	1st
DOIs	https://doi.org/10.26180/14111366.v1
Publication status	Published - Mar 2021

Keywords

Audience segmentation
Modelling
Descriptive statistics
Data

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10.26180/14111366.v1

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Exploring the problem with data

Abstract

Keywords

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