Exploring the motivations and factors influencing the study abroad decision: a study on Muslim international students

Omer Farooq, Ghazala Khan, Yunus Ali, Manjit Singh Sandhu

Research output: Contribution to conferenceAbstractpeer-review


The decision to study abroad is an important but complex process. Earlier studies have highlighted various factors influencing students to study abroad using different theoretical approaches. However, the influence of religion, specifically Islam, on the study abroad decisions of international students has
received little attention in literature even though the Muslim segment became attractive and fast-growing potential market. Therefore, this study aims to explore the students’ motivations and- destination selection to study abroad, with a specific focus on the Muslim segment. Considering the exploratory nature of research, this study gathered in-depth insights from participants through semi-
structured interviews. Theoretically, this research contributes by highlighting the unique needs or considerations of Muslim students in their study abroad decision. Practically, this research will provide implications for state departments, educational institutions, accommodation service providers, food providers and other daily routine related businesses for attracting and targeting the international
Muslim segment effectively.
Original languageEnglish
Number of pages1
Publication statusPublished - 5 Dec 2022
EventAustralian and New Zealand Marketing Academy Conference 2022: Reconnect & Reimagine - Perth, Australia
Duration: 5 Dec 20227 Dec 2022


ConferenceAustralian and New Zealand Marketing Academy Conference 2022
Abbreviated titleANZMAC 2022
Internet address


  • Study abroad
  • educational travel
  • Muslim International students

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