Exploring the drivers of customer acceptance of SMS adverstising in an emerging market

Denni Arli, Ashish Sinha (Editor), Fandy Tjiptono, Jack Cadeaux (Editor), Tania Bucic (Editor)

    Research output: Contribution to conferenceAbstract

    Original languageEnglish
    Pages203 - 203
    Number of pages1
    Publication statusPublished - 2015
    EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2015): Innovation and Growth Strategies in Marketing - UNSW, Sydney NSW, Australia
    Duration: 30 Nov 20152 Dec 2015
    http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2015)
    Abbreviated titleANZMAC 2015
    Country/TerritoryAustralia
    CitySydney NSW
    Period30/11/152/12/15
    OtherBeyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
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