Exploring the dimensions of proactivity within advertising agency-client relationships

Michael B Beverland, Francis John Damien Farrelly, Zeb Woodhatch

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{2b5b417c0bd54a05a9db73152fd2bc1a,

title = "Exploring the dimensions of proactivity within advertising agency-client relationships",

author = "Beverland, {Michael B} and Farrelly, {Francis John Damien} and Zeb Woodhatch",

year = "2007",

language = "English",

volume = "36",

pages = "49 -- 60",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor & Francis",

number = "4",

}