Exploring the dimensions of proactivity within advertising agency-client relationships

Michael B Beverland, Francis John Damien Farrelly, Zeb Woodhatch

Research output: Contribution to journalArticleResearchpeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)49 - 60
Number of pages12
JournalJournal of Advertising
Volume36
Issue number4
Publication statusPublished - 2007

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