Exploring the dimensions of proactivity within advertising agency-client relationships

Michael B Beverland, Francis John Damien Farrelly

Research output: Contribution to conference › Other

Original language	English
Pages	1 - 10
Number of pages	10
Publication status	Published - 2007
Event	European Marketing Academy Conference (EMAC) 2007 - Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 Conference number: 36th

Conference	European Marketing Academy Conference (EMAC) 2007
Abbreviated title	EMAC 2007
Country/Territory	Iceland
City	Reykjavik
Period	22/05/07 → 25/05/07

Cite this

@conference{46411bc7efce4d068a14f4b70e8f643f,

title = "Exploring the dimensions of proactivity within advertising agency-client relationships",

author = "Beverland, {Michael B} and Farrelly, {Francis John Damien}",

year = "2007",

language = "English",

pages = "1 -- 10",

note = "European Marketing Academy Conference (EMAC) 2007, EMAC 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

}