Exploring the dimensions of proactivity within advertising agency-client relationships

Michael B Beverland, Francis John Damien Farrelly

Research output: Contribution to conferenceOther

43 Citations (Scopus)
Original languageEnglish
Pages1 - 10
Number of pages10
Publication statusPublished - 2007
EventEuropean Marketing Academy Conference (EMAC) 2007 - Reykjavik, Iceland
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2007
CountryIceland
CityReykjavik
Period22/05/0725/05/07

Cite this

Beverland, M. B., & Farrelly, F. J. D. (2007). Exploring the dimensions of proactivity within advertising agency-client relationships. 1 - 10. European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland.
Beverland, Michael B ; Farrelly, Francis John Damien. / Exploring the dimensions of proactivity within advertising agency-client relationships. European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland.10 p.
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author = "Beverland, {Michael B} and Farrelly, {Francis John Damien}",
year = "2007",
language = "English",
pages = "1 -- 10",
note = "European Marketing Academy Conference (EMAC) 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

}

Beverland, MB & Farrelly, FJD 2007, 'Exploring the dimensions of proactivity within advertising agency-client relationships' European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland, 22/05/07 - 25/05/07, pp. 1 - 10.

Exploring the dimensions of proactivity within advertising agency-client relationships. / Beverland, Michael B; Farrelly, Francis John Damien.

2007. 1 - 10 European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland.

Research output: Contribution to conferenceOther

TY - CONF

T1 - Exploring the dimensions of proactivity within advertising agency-client relationships

AU - Beverland, Michael B

AU - Farrelly, Francis John Damien

PY - 2007

Y1 - 2007

M3 - Other

SP - 1

EP - 10

ER -

Beverland MB, Farrelly FJD. Exploring the dimensions of proactivity within advertising agency-client relationships. 2007. European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland.