Exploring the dimensions of proactivity within advertising agency-client relationships

Michael B Beverland, Francis John Damien Farrelly

Research output: Contribution to conferenceOther

48 Citations (Scopus)
Original languageEnglish
Pages1 - 10
Number of pages10
Publication statusPublished - 2007
EventEuropean Marketing Academy Conference (EMAC) 2007 - Reykjavik, Iceland
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2007
CountryIceland
CityReykjavik
Period22/05/0725/05/07

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