Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

Francis J Farrelly, Richard Burton, Pascale G Quester

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	315 - 330
Number of pages	16
Journal	International Journal of Sports Marketing and Sponsorship
Volume	2
Issue number	4
Publication status	Published - 2001

Cite this

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title = "Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising",

author = "Farrelly, {Francis J} and Richard Burton and Quester, {Pascale G}",

year = "2001",

language = "English",

volume = "2",

pages = "315 -- 330",

journal = "International Journal of Sports Marketing and Sponsorship",

issn = "1464-6668",

publisher = "Emerald Group Publishing Limited",

number = "4",

}

TY - JOUR

T1 - Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

AU - Farrelly, Francis J

AU - Burton, Richard

AU - Quester, Pascale G

PY - 2001

Y1 - 2001

M3 - Article

SN - 1464-6668

VL - 2

SP - 315

EP - 330

JO - International Journal of Sports Marketing and Sponsorship

JF - International Journal of Sports Marketing and Sponsorship

IS - 4

ER -