Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

Francis J Farrelly, Richard Burton, Pascale G Quester

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)315 - 330
Number of pages16
JournalInternational Journal of Sports Marketing and Sponsorship
Issue number4
Publication statusPublished - 2001

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