Exploring player behavior and motivations to continue playing Pokémon GO

Ezlika Ghazali, Dilip S. Mutum, Mei-Yuen Woon

Research output: Contribution to journalArticleResearchpeer-review

69 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to identify the determinants of players’ continuance intentions to play Pokémon GO (PG) and ultimately make in-app purchases, mainly from the perspectives of psychological, social and gaming motivational factors. Design/methodology/approach: The research model was empirically assessed based on 362 validated responses from current players of PG in Malaysia. Analysis was carried out using the partial least squares path modeling method. Findings: The results indicated that enjoyment, network externalities, community involvement and the need-to-collect significantly influence players’ continuance intention. Furthermore, the findings reveal that flow and nostalgia have indirect effects on players’ continuance intention, which in turn significantly influences their purchase intention. Originality/value: This study provides empirical support for an integrated model for understanding the antecedents of the players’ behavioral intentions that incorporates psychological, social and gaming motivational factors in the context of an augmented reality mobile game.

Original languageEnglish
Pages (from-to)646-667
Number of pages22
JournalInformation Technology & People
Volume32
Issue number3
DOIs
Publication statusPublished - 19 Jun 2019
Externally publishedYes

Keywords

  • Augmented reality
  • Behavioural theories
  • Technology adoption
  • Virtual purchases

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