Exploring market orientation and satisfaction of partners in the sponsorship relationship

Francis John Damien Farrelly, Pascale G Quester, Valerie Gayle Clulow

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	51 - 66
Number of pages	16
Journal	Australasian Marketing Journal
Volume	16
Issue number	2
Publication status	Published - 2008

Cite this

@article{4ef8b97d220541f48aa137973b4d18c1,

title = "Exploring market orientation and satisfaction of partners in the sponsorship relationship",

author = "Farrelly, {Francis John Damien} and Quester, {Pascale G} and Clulow, {Valerie Gayle}",

year = "2008",

language = "English",

volume = "16",

pages = "51 -- 66",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Elsevier",

number = "2",

}