Exploring market orientation and satisfaction of partners in the sponsorship relationship

Francis John Damien Farrelly, Pascale G Quester, Valerie Gayle Clulow

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)51 - 66
Number of pages16
JournalAustralasian Marketing Journal
Volume16
Issue number2
Publication statusPublished - 2008

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