Exploring consumers' readiness to be green in an emerging market

Denni Arli, Ashish Sinha (Editor), Lay Peng Tan, Jack Cadeaux (Editor), Fandy Tjiptono, Tania Bucic (Editor), Lin Yang

Research output: Contribution to conference › Abstract

Original language	English
Pages	809 - 809
Number of pages	1
Publication status	Published - 2015
Event	Australian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Cite this

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title = "Exploring consumers' readiness to be green in an emerging market",

author = "Denni Arli and Ashish Sinha and Tan, {Lay Peng} and Jack Cadeaux and Fandy Tjiptono and Tania Bucic and Lin Yang",

year = "2015",

language = "English",

pages = "809 -- 809",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}

TY - CONF

T1 - Exploring consumers' readiness to be green in an emerging market

AU - Arli, Denni

AU - Tan, Lay Peng

AU - Tjiptono, Fandy

AU - Yang, Lin

A2 - Sinha, Ashish

A2 - Cadeaux, Jack

A2 - Bucic, Tania

PY - 2015

Y1 - 2015

UR - http://www.anzmac.org/_downloads/14560996262015-ANZMAC-Conference-Proceedings.pdf

M3 - Abstract

SP - 809

EP - 809

T2 - Australian and New Zealand Marketing Academy Conference 2015

Y2 - 30 November 2015 through 2 December 2015

ER -