Exploring consumers' readiness to be green in an emerging market

Denni Arli, Ashish Sinha (Editor), Lay Peng Tan, Jack Cadeaux (Editor), Fandy Tjiptono, Tania Bucic (Editor), Lin Yang

Research output: Contribution to conference › Abstract

Original language	English
Pages	809 - 809
Number of pages	1
Publication status	Published - 2015
Event	Australian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Other	Beyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Cite this

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title = "Exploring consumers' readiness to be green in an emerging market",

author = "Denni Arli and Ashish Sinha and Tan, {Lay Peng} and Jack Cadeaux and Fandy Tjiptono and Tania Bucic and Lin Yang",

year = "2015",

language = "English",

pages = "809 -- 809",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}

TY - CONF

T1 - Exploring consumers' readiness to be green in an emerging market

AU - Arli, Denni

AU - Tan, Lay Peng

AU - Tjiptono, Fandy

AU - Yang, Lin

A2 - Sinha, Ashish

A2 - Cadeaux, Jack

A2 - Bucic, Tania

PY - 2015

Y1 - 2015

UR - http://www.anzmac.org/_downloads/14560996262015-ANZMAC-Conference-Proceedings.pdf

M3 - Abstract

SP - 809

EP - 809

T2 - Australian and New Zealand Marketing Academy Conference 2015

Y2 - 30 November 2015 through 2 December 2015

ER -