Exploring consumers' readiness to be green in an emerging market

Denni Arli, Ashish Sinha (Editor), Lay Peng Tan, Jack Cadeaux (Editor), Fandy Tjiptono, Tania Bucic (Editor), Lin Yang

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages809 - 809
Number of pages1
Publication statusPublished - 2015
EventAustralian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia
Duration: 30 Nov 20152 Dec 2015
http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2015
Abbreviated titleANZMAC 2015
Country/TerritoryAustralia
CitySydney
Period30/11/152/12/15
Internet address

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