This paper explores the phenomenon of fanaticism through qualitative in-depth interviews to learn about the characteristics associated with extraordinary devotion to consumptive objects. Findings showed inertial (addictive and obsessive-compulsive) elements associated with fanaticism, however, contrary to common portrayals, this is not always detrimental to the individual. It also showed that fanaticism involves managing the fine line between extreme levels of enthusiasm that is positive and fulfilling, versus non-sustainable borderline-dysfunctional levels of enthusiasm that may turn into something darker or problematic.
|Name||Advances in Consumer Research|
|Publisher||Association for Consumer Research|
|Conference||Association of Consumer Research annual conference 2007|
|Abbreviated title||ACR North American Conference 2007|
|Country||United States of America|
|Period||24/10/07 → 27/10/07|