Abstract
In order to compete in markets or enhance internal and external capabilities, manufacturers nowadays inevitably started to explore the adoption of new forms of information and communication technologies (ICTs), including Internet of things (IoT), Cloud, Big Data, E-commerce and Information Security. The purpose of this study is to explore the key challenges of new ICTs adoption by manufacturers in Malaysia. Extant studies largely investigate the adoption of traditional or low Internet reliant ICTs, and in more developed countries. This study used focus groups and survey methods to provide further insights into the challenges manufacturers face in adopting new ICTs in their business process and practices.
Original language | English |
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Pages | 456 |
Number of pages | 1 |
Publication status | Published - 2016 |
Event | Australian and New Zealand Marketing Academy Conference 2016 - University of Canterbury, Christchurch, New Zealand Duration: 5 Dec 2016 → 7 Dec 2016 http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2016 |
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Abbreviated title | ANZMAC 2016 |
Country/Territory | New Zealand |
City | Christchurch |
Period | 5/12/16 → 7/12/16 |
Internet address |