Exploring challenges of new ICTs adoption among manufacturers

Lin Yang, Brian Low, Tan Choon Ling, Christina Kuai-Choi Lee

Research output: Contribution to conferenceAbstractpeer-review

Abstract

In order to compete in markets or enhance internal and external capabilities, manufacturers nowadays inevitably started to explore the adoption of new forms of information and communication technologies (ICTs), including Internet of things (IoT), Cloud, Big Data, E-commerce and Information Security. The purpose of this study is to explore the key challenges of new ICTs adoption by manufacturers in Malaysia. Extant studies largely investigate the adoption of traditional or low Internet reliant ICTs, and in more developed countries. This study used focus groups and survey methods to provide further insights into the challenges manufacturers face in adopting new ICTs in their business process and practices.
Original languageEnglish
Pages456
Number of pages1
Publication statusPublished - 2016
EventAustralian and New Zealand Marketing Academy Conference 2016 - University of Canterbury, Christchurch, New Zealand
Duration: 5 Dec 20167 Dec 2016
http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf
http://www.anzmac.org/conferences/view/2016-ANZMAC-Marketing-in-a-Post-Disciplinary-Era

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2016
Abbreviated titleANZMAC 2016
Country/TerritoryNew Zealand
CityChristchurch
Period5/12/167/12/16
Internet address

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