Explaining the composite variable of the celebrity communicator

Angela Higgins

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development
    EditorsGabriel Ogunmokun, Rony Gabbay, Janelle Rose
    Place of PublicationPerth WA Australia
    PublisherAcademy of World Business, Marketing and Management Development
    Pages999 - 1007
    Number of pages9
    Volume3
    ISBN (Print)9780975227220
    Publication statusPublished - 2008
    EventAcademy of World Business, Marketing and Management Development (AWBMAMD) Conference 2008 - Rio de Janeiro, Brazil
    Duration: 14 Jul 200817 Jul 2008
    Conference number: 3rd

    Conference

    ConferenceAcademy of World Business, Marketing and Management Development (AWBMAMD) Conference 2008
    Abbreviated titleAWBMAMD 2008
    CountryBrazil
    CityRio de Janeiro
    Period14/07/0817/07/08

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