Explaining retail offer adaptation through psychic distance

Jody Evans, Kerrie Christine Bridson

Research output: Contribution to journalArticleResearchpeer-review

40 Citations (Scopus)
Original languageEnglish
Pages (from-to)69 - 78
Number of pages10
JournalInternational Journal of Retail and Distribution Management
Volume33
Issue number1
DOIs
Publication statusPublished - 2005

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