Explaining retail offer adaptation through psychic distance

Jody Evans, Kerrie Christine Bridson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Seventh Triennial National Retailing Conference
EditorsJ Evans
Place of PublicationUSA
PublisherAcademy of Marketing Science
Pages44 - 49
Number of pages6
Volume10
ISBN (Print)0939783886
Publication statusPublished - 2003
EventRetailing: Strategic Planning in Uncertain Times - Ohio, USA, USA
Duration: 1 Jan 2003 → …

Conference

ConferenceRetailing: Strategic Planning in Uncertain Times
CityUSA
Period1/01/03 → …

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