Explaining celebrity match-up: Co-activation theory of dominant support

Lawrence Ang, Margaret Craig Lees (Editor), Gary Gregory (Editor), Peter Christopher Dubelaar, Teresa Davis (Editor)

Research output: Contribution to conferenceOther

Original languageEnglish
Pages377 - 383
Number of pages7
Publication statusPublished - 2007
Event2006 Association of Consumer Research Asia-Pacific Conference - Sydney, Australia
Duration: 15 Jun 200617 Jun 2006

Conference

Conference2006 Association of Consumer Research Asia-Pacific Conference
Abbreviated titleACR 2006
CountryAustralia
CitySydney
Period15/06/0617/06/06
OtherAP - Asia-Pacific Advances in Consumer Research Volume 7

Cite this

Ang, L., Lees, M. C. (Ed.), Gregory, G. (Ed.), Dubelaar, P. C., & Davis, T. (Ed.) (2007). Explaining celebrity match-up: Co-activation theory of dominant support. 377 - 383. 2006 Association of Consumer Research Asia-Pacific Conference, Sydney, Australia.
Ang, Lawrence ; Lees, Margaret Craig (Editor) ; Gregory, Gary (Editor) ; Dubelaar, Peter Christopher ; Davis, Teresa (Editor). / Explaining celebrity match-up: Co-activation theory of dominant support. 2006 Association of Consumer Research Asia-Pacific Conference, Sydney, Australia.7 p.
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title = "Explaining celebrity match-up: Co-activation theory of dominant support",
author = "Lawrence Ang and Lees, {Margaret Craig} and Gary Gregory and Dubelaar, {Peter Christopher} and Teresa Davis",
year = "2007",
language = "English",
pages = "377 -- 383",
note = "2006 Association of Consumer Research Asia-Pacific Conference, ACR 2006 ; Conference date: 15-06-2006 Through 17-06-2006",

}

Ang, L, Lees, MC (ed.), Gregory, G (ed.), Dubelaar, PC & Davis, T (ed.) 2007, 'Explaining celebrity match-up: Co-activation theory of dominant support' 2006 Association of Consumer Research Asia-Pacific Conference, Sydney, Australia, 15/06/06 - 17/06/06, pp. 377 - 383.

Explaining celebrity match-up: Co-activation theory of dominant support. / Ang, Lawrence; Lees, Margaret Craig (Editor); Gregory, Gary (Editor); Dubelaar, Peter Christopher; Davis, Teresa (Editor).

2007. 377 - 383 2006 Association of Consumer Research Asia-Pacific Conference, Sydney, Australia.

Research output: Contribution to conferenceOther

TY - CONF

T1 - Explaining celebrity match-up: Co-activation theory of dominant support

AU - Ang, Lawrence

AU - Dubelaar, Peter Christopher

A2 - Lees, Margaret Craig

A2 - Gregory, Gary

A2 - Davis, Teresa

PY - 2007

Y1 - 2007

M3 - Other

SP - 377

EP - 383

ER -

Ang L, Lees MC, (ed.), Gregory G, (ed.), Dubelaar PC, Davis T, (ed.). Explaining celebrity match-up: Co-activation theory of dominant support. 2007. 2006 Association of Consumer Research Asia-Pacific Conference, Sydney, Australia.