Explaining celebrity match-up: Co-activation theory of dominant support

Lawrence Ang, Margaret Craig Lees (Editor), Gary Gregory (Editor), Peter Christopher Dubelaar, Teresa Davis (Editor)

Research output: Contribution to conferenceOther

Original languageEnglish
Pages377 - 383
Number of pages7
Publication statusPublished - 2007
Event2006 Association of Consumer Research Asia-Pacific Conference - Sydney, Australia
Duration: 15 Jun 200617 Jun 2006

Conference

Conference2006 Association of Consumer Research Asia-Pacific Conference
Abbreviated titleACR 2006
CountryAustralia
CitySydney
Period15/06/0617/06/06
OtherAP - Asia-Pacific Advances in Consumer Research Volume 7

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