Experimentation and self learning in continuous database marketing

James E Pearce, Geoffrey I Webb, Robin N Shaw, Brian Garner

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002
    EditorsV Kumar, S Tsumoto, N Zhong, P S Yu, X Wu
    Place of PublicationLos Alamitos USA
    PublisherIEEE Computer Society
    Pages775 - 778
    Number of pages4
    ISBN (Print)0-7695-1754-4
    Publication statusPublished - 2002
    EventIEEE International Conference on Data Mining 2002 - Maebashi City JAPAN, Los Alamitos USA
    Duration: 1 Jan 2002 → …

    Conference

    ConferenceIEEE International Conference on Data Mining 2002
    CityLos Alamitos USA
    Period1/01/02 → …

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