Experimentation and self learning in continuous database marketing

James E Pearce, Geoffrey I Webb, Robin N Shaw, Brian Garner

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002
    EditorsV Kumar, S Tsumoto, N Zhong, P S Yu, X Wu
    Place of PublicationLos Alamitos USA
    PublisherIEEE, Institute of Electrical and Electronics Engineers
    Pages775 - 778
    Number of pages4
    ISBN (Print)0-7695-1754-4
    Publication statusPublished - 2002
    EventIEEE International Conference on Data Mining 2002 - Maebashi City, Japan
    Duration: 9 Dec 200212 Dec 2002
    Conference number: 2nd
    https://ieeexplore.ieee.org/xpl/conhome/8435/proceeding (Proceedings)


    ConferenceIEEE International Conference on Data Mining 2002
    Abbreviated titleICDM 2002
    CityMaebashi City
    Internet address

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