Experimentation and self learning in continuous database marketing

James E Pearce; Geoffrey I Webb; Robin N Shaw; Brian Garner

Experimentation and self learning in continuous database marketing

James E Pearce, Geoffrey I Webb, Robin N Shaw, Brian Garner

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002
Editors	V Kumar, S Tsumoto, N Zhong, P S Yu, X Wu
Place of Publication	Los Alamitos USA
Publisher	IEEE, Institute of Electrical and Electronics Engineers
Pages	775 - 778
Number of pages	4
ISBN (Print)	0-7695-1754-4
Publication status	Published - 2002
Event	IEEE International Conference on Data Mining 2002 - Maebashi City, Japan Duration: 9 Dec 2002 → 12 Dec 2002 Conference number: 2nd https://ieeexplore.ieee.org/xpl/conhome/8435/proceeding (Proceedings)

Conference

Conference	IEEE International Conference on Data Mining 2002
Abbreviated title	ICDM 2002
Country/Territory	Japan
City	Maebashi City
Period	9/12/02 → 12/12/02
Internet address	https://ieeexplore.ieee.org/xpl/conhome/8435/proceeding (Proceedings)

Cite this

@inproceedings{2ea6323ce67b4df485c43027527d43b0,

title = "Experimentation and self learning in continuous database marketing",

author = "Pearce, {James E} and Webb, {Geoffrey I} and Shaw, {Robin N} and Brian Garner",

year = "2002",

language = "English",

isbn = "0-7695-1754-4",

pages = "775 -- 778",

editor = "V Kumar and S Tsumoto and N Zhong and Yu, {P S} and X Wu",

booktitle = "Proceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002",

publisher = "IEEE, Institute of Electrical and Electronics Engineers",

address = "United States of America",

note = "IEEE International Conference on Data Mining 2002, ICDM 2002 ; Conference date: 09-12-2002 Through 12-12-2002",

url = "https://ieeexplore.ieee.org/xpl/conhome/8435/proceeding",

}

Pearce, JE, Webb, GI, Shaw, RN & Garner, B 2002, Experimentation and self learning in continuous database marketing. in V Kumar, S Tsumoto, N Zhong, PS Yu & X Wu (eds), Proceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002. IEEE, Institute of Electrical and Electronics Engineers, Los Alamitos USA, pp. 775 - 778, IEEE International Conference on Data Mining 2002, Maebashi City, Japan, 9/12/02.

Experimentation and self learning in continuous database marketing. / Pearce, James E; Webb, Geoffrey I; Shaw, Robin N et al.
Proceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002. ed. / V Kumar; S Tsumoto; N Zhong; P S Yu; X Wu. Los Alamitos USA: IEEE, Institute of Electrical and Electronics Engineers, 2002. p. 775 - 778.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Experimentation and self learning in continuous database marketing

AU - Pearce, James E

AU - Webb, Geoffrey I

AU - Shaw, Robin N

AU - Garner, Brian

N1 - Conference code: 2nd

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-7695-1754-4

SP - 775

EP - 778

BT - Proceedings: 2002 IEEE International Conference on Data Mining: ICDM 2002

A2 - Kumar, V

A2 - Tsumoto, S

A2 - Zhong, N

A2 - Yu, P S

A2 - Wu, X

PB - IEEE, Institute of Electrical and Electronics Engineers

CY - Los Alamitos USA

T2 - IEEE International Conference on Data Mining 2002

Y2 - 9 December 2002 through 12 December 2002

ER -