Experiential retailing: How to make the customers want to come back

Ivan Kah Mun Chin; Carmen Pui Mun Chong; Ding Hooi Ting

Experiential retailing: How to make the customers want to come back

Ivan Kah Mun Chin, Carmen Pui Mun Chong, Ding Hooi Ting

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 11th International Business Research Conference
Editors	Tanzil Hoque
Place of Publication	Berwick Melbourne Australia
Publisher	World Business Institute
Pages	1 - 29
Number of pages	29
Volume	1
ISBN (Print)	9780980455707
Publication status	Published - 2009
Event	International Business Research Conference 2009 - Sydney, Australia Duration: 2 Dec 2009 → 4 Dec 2009 Conference number: 11th

Conference

Conference	International Business Research Conference 2009
Country/Territory	Australia
City	Sydney
Period	2/12/09 → 4/12/09

Cite this

@inproceedings{23c6b36d590048b2a08e87a0c4fce5b7,

title = "Experiential retailing: How to make the customers want to come back",

author = "Chin, \{Ivan Kah Mun\} and Chong, \{Carmen Pui Mun\} and Ting, \{Ding Hooi\}",

year = "2009",

language = "English",

isbn = "9780980455707",

volume = "1",

pages = "1 -- 29",

editor = "Tanzil Hoque",

booktitle = "Proceedings of the 11th International Business Research Conference",

publisher = "World Business Institute",

note = "International Business Research Conference 2009 ; Conference date: 02-12-2009 Through 04-12-2009",

}

Experiential retailing: How to make the customers want to come back. / Chin, Ivan Kah Mun; Chong, Carmen Pui Mun; Ting, Ding Hooi.
Proceedings of the 11th International Business Research Conference. ed. / Tanzil Hoque. Vol. 1 Berwick Melbourne Australia: World Business Institute, 2009. p. 1 - 29.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Experiential retailing: How to make the customers want to come back

AU - Chin, Ivan Kah Mun

AU - Chong, Carmen Pui Mun

AU - Ting, Ding Hooi

N1 - Conference code: 11th

PY - 2009

Y1 - 2009

M3 - Conference Paper

SN - 9780980455707

VL - 1

SP - 1

EP - 29

BT - Proceedings of the 11th International Business Research Conference

A2 - Hoque, Tanzil

PB - World Business Institute

CY - Berwick Melbourne Australia

T2 - International Business Research Conference 2009

Y2 - 2 December 2009 through 4 December 2009

ER -