@inproceedings{bba07a2c9ef844c58447bc75f79c5f6b,
title = "Experiencing expectations: Extending the concept of UX anticipation",
abstract = "This paper demonstrates the role of pre-product user experience (UX) in product design. For automotive companies, questions concerning how users will experience not yet available products is pressing - due to an increase in UX design for products, combined with a decrease in time-to-market for new products. Conventional UX research provides insights through investigating specific situated moments during use, or users{\textquoteright} reflections after use, yet cannot provide knowledge about how users will engage with not yet existing products. To understand pre-product UX we undertook a netnographic study of three people{\textquoteright}s experiences of expecting and owning a Tesla car. We identified how modes of anticipation evolve before using the actual car, through online social interaction, creating a pre-product experience. The study offers a foundation for theorizing pre-product UX as socially generated anticipated UX, as well as insights for UX design in industry.",
keywords = "Anticipation, Automotive, Expectations, User experience",
author = "Thomas Lindgren and Magnus Bergquist and Sarah Pink and Martin Berg and Vaike Fors",
year = "2018",
doi = "10.1007/978-3-319-96367-9\_1",
language = "English",
isbn = "9783319963662",
volume = "326",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer",
pages = "1--13",
editor = "\{M{\"u}ller \}, S. and J. Nielsen",
booktitle = "9th Scandinavian Conference on Information Systems, SCIS 2018, Odder, Denmark, August 5–8, 2018, Proceedings",
address = "Switzerland",
note = "9th Scandinavian Conference on Information Systems, SCIS 2018 ; Conference date: 05-08-2018 Through 08-08-2018",
}