Experience-brand 'fit': a contingent model

Michael B Beverland, Michael Morrison

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy
EditorsB Babin, J-C Chebat
Place of PublicationUSA
PublisherSociety for Marketing Advances
Pages41 - 64
Number of pages24
Publication statusPublished - 2003
EventSociety for Marketing Advances Annual Symposium 2003 - New Orleans, USA, USA
Duration: 1 Jan 2003 → …

Conference

ConferenceSociety for Marketing Advances Annual Symposium 2003
CityUSA
Period1/01/03 → …

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