Original language | English |
---|---|
Pages (from-to) | 97 - 107 |
Number of pages | 11 |
Journal | Industrial Marketing Management |
Volume | 34 |
Issue number | 1 |
Publication status | Published - 2005 |
Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Rebekah Bennett, Charmine Emma Jean Hartel, Janet R McColl-Kennedy
Research output: Contribution to journal › Article › Research › peer-review
174
Citations
(Scopus)