Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Rebekah Bennett, Charmine Emma Jean Hartel, Janet R McColl-Kennedy

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	97 - 107
Number of pages	11
Journal	Industrial Marketing Management
Volume	34
Issue number	1
Publication status	Published - 2005

Cite this

@article{3451ed026e334ce0915f5c76c8c47445,

title = "Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R",

author = "Rebekah Bennett and Hartel, {Charmine Emma Jean} and McColl-Kennedy, {Janet R}",

year = "2005",

language = "English",

volume = "34",

pages = "97 -- 107",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

AU - Bennett, Rebekah

AU - Hartel, Charmine Emma Jean

AU - McColl-Kennedy, Janet R

PY - 2005

Y1 - 2005

M3 - Article

VL - 34

SP - 97

EP - 107

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 1

ER -