Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Rebekah Bennett, Charmine Emma Jean Hartel, Janet R McColl-Kennedy

Research output: Contribution to journalArticleResearchpeer-review

174 Citations (Scopus)
Original languageEnglish
Pages (from-to)97 - 107
Number of pages11
JournalIndustrial Marketing Management
Volume34
Issue number1
Publication statusPublished - 2005

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