Original language | English |
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Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy conference |
Editors | Robin N Shaw, Stewart Adam, Heath McDonald |
Place of Publication | Melbourne Vic Australia |
Publisher | Deakin University |
Pages | 2081 - 2089 |
Number of pages | 9 |
ISBN (Print) | 0-7300-2562-4 |
Publication status | Published - 2002 |
Event | Australian and New Zealand Marketing Academy Conference 2002 - Hotel Sofitel Melbourne, Melbourne, Australia Duration: 2 Dec 2002 → 4 Dec 2002 Conference number: 7th http://anzmac.org/conference_archive/2002/ |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2002 |
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Abbreviated title | ANZMAC 2002 |
Country/Territory | Australia |
City | Melbourne |
Period | 2/12/02 → 4/12/02 |
Internet address |