Executing Homophone Priming for Creative Advertising

Alicia Kulczynski, Jasmina Ilicic, Stacey Baxter

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	American Academy of Advertising Global Conference - Auckland, New Zealand Duration: 9 Jul 2015 → 12 Jul 2015 http://www.aaasite.org

Conference	American Academy of Advertising Global Conference
Country	New Zealand
City	Auckland
Period	9/07/15 → 12/07/15
Internet address	http://www.aaasite.org

Kulczynski, A., Ilicic, J., & Baxter, S. (2015). Executing Homophone Priming for Creative Advertising. Abstract from American Academy of Advertising Global Conference, Auckland, New Zealand.

Kulczynski, Alicia ; Ilicic, Jasmina ; Baxter, Stacey. / Executing Homophone Priming for Creative Advertising. Abstract from American Academy of Advertising Global Conference, Auckland, New Zealand.

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title = "Executing Homophone Priming for Creative Advertising",

author = "Alicia Kulczynski and Jasmina Ilicic and Stacey Baxter",

year = "2015",

language = "English",

note = "American Academy of Advertising Global Conference ; Conference date: 09-07-2015 Through 12-07-2015",

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Kulczynski, A, Ilicic, J & Baxter, S 2015, 'Executing Homophone Priming for Creative Advertising' American Academy of Advertising Global Conference, Auckland, New Zealand, 9/07/15 - 12/07/15, .

2015. Abstract from American Academy of Advertising Global Conference, Auckland, New Zealand.

Research output: Contribution to conference › Abstract

TY - CONF

T1 - Executing Homophone Priming for Creative Advertising

AU - Kulczynski, Alicia

AU - Ilicic, Jasmina

AU - Baxter, Stacey

PY - 2015

Y1 - 2015

M3 - Abstract

ER -

Kulczynski A, Ilicic J, Baxter S. Executing Homophone Priming for Creative Advertising. 2015. Abstract from American Academy of Advertising Global Conference, Auckland, New Zealand.