Executing Homophone Priming for Creative Advertising

Alicia Kulczynski, Jasmina Ilicic, Stacey Baxter

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	American Academy of Advertising Global Conference - Auckland, New Zealand Duration: 9 Jul 2015 → 12 Jul 2015 http://www.aaasite.org

Conference	American Academy of Advertising Global Conference
Country	New Zealand
City	Auckland
Period	9/07/15 → 12/07/15
Internet address	http://www.aaasite.org

Cite this

@conference{2d9f9a7a5f884ec9881d8f124320bb60,

title = "Executing Homophone Priming for Creative Advertising",

author = "Alicia Kulczynski and Jasmina Ilicic and Stacey Baxter",

year = "2015",

language = "English",

note = "American Academy of Advertising Global Conference ; Conference date: 09-07-2015 Through 12-07-2015",

url = "http://www.aaasite.org",

}