Abstract
Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.
| Original language | English |
|---|---|
| Pages (from-to) | 219-230 |
| Number of pages | 12 |
| Journal | Journal of Retailing |
| Volume | 89 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Jun 2013 |
| Externally published | Yes |
Keywords
- Communication openness
- Conflict
- Franchising business model
- Normative expectations
- Perceived support
- Relationship satisfaction
Cite this
}
Examining the Role of Franchisee Normative Expectations in Relationship Evaluation. / Grace, Debra; Weaven, Scott; Frazer, Lorelle; Giddings, Jeff.
In: Journal of Retailing, Vol. 89, No. 2, 06.2013, p. 219-230.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Examining the Role of Franchisee Normative Expectations in Relationship Evaluation
AU - Grace, Debra
AU - Weaven, Scott
AU - Frazer, Lorelle
AU - Giddings, Jeff
PY - 2013/6
Y1 - 2013/6
N2 - Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.
AB - Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.
KW - Communication openness
KW - Conflict
KW - Franchising business model
KW - Normative expectations
KW - Perceived support
KW - Relationship satisfaction
UR - http://www.scopus.com/inward/record.url?scp=84876734772&partnerID=8YFLogxK
U2 - 10.1016/j.jretai.2012.12.002
DO - 10.1016/j.jretai.2012.12.002
M3 - Article
VL - 89
SP - 219
EP - 230
JO - Journal of Retailing
JF - Journal of Retailing
SN - 0022-4359
IS - 2
ER -