Examining the Role of Franchisee Normative Expectations in Relationship Evaluation

Debra Grace, Scott Weaven, Lorelle Frazer, Jeff Giddings

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.

Original languageEnglish
Pages (from-to)219-230
Number of pages12
JournalJournal of Retailing
Volume89
Issue number2
DOIs
Publication statusPublished - Jun 2013
Externally publishedYes

Keywords

  • Communication openness
  • Conflict
  • Franchising business model
  • Normative expectations
  • Perceived support
  • Relationship satisfaction

Cite this

Grace, Debra ; Weaven, Scott ; Frazer, Lorelle ; Giddings, Jeff. / Examining the Role of Franchisee Normative Expectations in Relationship Evaluation. In: Journal of Retailing. 2013 ; Vol. 89, No. 2. pp. 219-230.
@article{a6f3b146f43f426bb7632cbc2c02c467,
title = "Examining the Role of Franchisee Normative Expectations in Relationship Evaluation",
abstract = "Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are {"} sold{"} on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.",
keywords = "Communication openness, Conflict, Franchising business model, Normative expectations, Perceived support, Relationship satisfaction",
author = "Debra Grace and Scott Weaven and Lorelle Frazer and Jeff Giddings",
year = "2013",
month = "6",
doi = "10.1016/j.jretai.2012.12.002",
language = "English",
volume = "89",
pages = "219--230",
journal = "Journal of Retailing",
issn = "0022-4359",
publisher = "Elsevier",
number = "2",

}

Examining the Role of Franchisee Normative Expectations in Relationship Evaluation. / Grace, Debra; Weaven, Scott; Frazer, Lorelle; Giddings, Jeff.

In: Journal of Retailing, Vol. 89, No. 2, 06.2013, p. 219-230.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Examining the Role of Franchisee Normative Expectations in Relationship Evaluation

AU - Grace, Debra

AU - Weaven, Scott

AU - Frazer, Lorelle

AU - Giddings, Jeff

PY - 2013/6

Y1 - 2013/6

N2 - Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.

AB - Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area.

KW - Communication openness

KW - Conflict

KW - Franchising business model

KW - Normative expectations

KW - Perceived support

KW - Relationship satisfaction

UR - http://www.scopus.com/inward/record.url?scp=84876734772&partnerID=8YFLogxK

U2 - 10.1016/j.jretai.2012.12.002

DO - 10.1016/j.jretai.2012.12.002

M3 - Article

VL - 89

SP - 219

EP - 230

JO - Journal of Retailing

JF - Journal of Retailing

SN - 0022-4359

IS - 2

ER -