Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions

Ali Gohary, Lida Pourazizi, Fatemehalsadat (Fatima) Madani, Eugene Y. Chan

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This study evaluates the impact of Memorable Tourism Experiences (MTEs) on destination satisfaction, revisit intentions, and tourists’ positive word-of-mouth in the Iranian eco-tourism context. The sample consists of 389 Iranian tourists who travelled to two eco-tourism destinations: Deylaman and Rig-e-Jen. We analysed our data using Partial Least Squares Structural Equation Modelling (PLS–SEM). Nearly all MTE dimensions influenced destination satisfaction. Destination satisfaction mediated the relationship between MTEs, positive word-of-mouth, and revisit intentions. However, we could not find support for local culture in both mediation and direct impact. Our research is the first to apply MTE to eco-tourism in Iran.

Original languageEnglish
Number of pages6
JournalCurrent Issues in Tourism
DOIs
Publication statusAccepted/In press - 22 Dec 2018

Keywords

  • destination satisfaction
  • eco-tourism
  • Iran
  • Memorable tourism experience
  • positive word-of-mouth
  • revisit intention

Cite this

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abstract = "This study evaluates the impact of Memorable Tourism Experiences (MTEs) on destination satisfaction, revisit intentions, and tourists’ positive word-of-mouth in the Iranian eco-tourism context. The sample consists of 389 Iranian tourists who travelled to two eco-tourism destinations: Deylaman and Rig-e-Jen. We analysed our data using Partial Least Squares Structural Equation Modelling (PLS–SEM). Nearly all MTE dimensions influenced destination satisfaction. Destination satisfaction mediated the relationship between MTEs, positive word-of-mouth, and revisit intentions. However, we could not find support for local culture in both mediation and direct impact. Our research is the first to apply MTE to eco-tourism in Iran.",
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Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions. / Gohary, Ali; Pourazizi, Lida; Madani, Fatemehalsadat (Fatima); Chan, Eugene Y.

In: Current Issues in Tourism, 22.12.2018.

Research output: Contribution to journalArticleResearchpeer-review

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