Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of Publication	Gold Coast Qld Australia
Publisher	Griffith University
Pages	138 - 142
Number of pages	5
ISBN (Print)	0 86857 978 5
Publication status	Published - 2000
Event	Australian and New Zealand Marketing Academy Conference 2000 - Griffith University, Gold Coast, Australia Duration: 28 Nov 2000 → 1 Dec 2000 Conference number: 5th http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference	Australian and New Zealand Marketing Academy Conference 2000
Abbreviated title	ANZMAC 2000
Country/Territory	Australia
City	Gold Coast
Period	28/11/00 → 1/12/00
Internet address	http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Cite this

@inproceedings{02617043a226450a93fdeb08fd87251b,

title = "Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day",

author = "Jade Brewster and Colin Jevons",

year = "2000",

language = "English",

isbn = "0 86857 978 5",

pages = "138 -- 142",

booktitle = "ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge",

publisher = "Griffith University",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference 2000, ANZMAC 2000 ; Conference date: 28-11-2000 Through 01-12-2000",

url = "http://anzmac.org/conference_archive/2000/CDsite/welcome.htm",

}

Brewster, J & Jevons, C 2000, Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day. in ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Griffith University, Gold Coast Qld Australia, pp. 138 - 142, Australian and New Zealand Marketing Academy Conference 2000, Gold Coast, Queensland, Australia, 28/11/00.

Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day. / Brewster, Jade; Jevons, Colin.
ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, 2000. p. 138 - 142.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day

AU - Brewster, Jade

AU - Jevons, Colin

N1 - Conference code: 5th

PY - 2000

Y1 - 2000

M3 - Conference Paper

SN - 0 86857 978 5

SP - 138

EP - 142

BT - ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge

PB - Griffith University

CY - Gold Coast Qld Australia

T2 - Australian and New Zealand Marketing Academy Conference 2000

Y2 - 28 November 2000 through 1 December 2000

ER -