Ethnography through the digital eye: What do we see when we look?

Shanti Sumartojo; Adrian Dyer; Jair E Garcia; Edgar Gómez Cruz

doi:10.1007/978-3-319-61222-5_6

Ethnography through the digital eye: What do we see when we look?

Shanti Sumartojo, Adrian Dyer, Jair E Garcia, Edgar Gómez Cruz

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Abstract

Eye-tracking technology is opening up more detailed ways to study what people look at and for how long, particularly in complex and dynamic visual environments, due to developments in mobile eyetracking devices. However, while we might know where people’s eyes are directed, this does not tell us what they notice, how they make sense of what they see, or the surrounding spatial contexts in which this knowledge is constituted. Here, we consider two case studies that used mobile
eye-tracking to understand decision-making when composing photographs.
Together, these case studies suggest that visual design may be context dependent, and open new research directions in investigating what we see when we look.

Original language	English
Title of host publication	Refiguring Techniques in Digital Visual Research
Editors	Edgar Comez Cruz, Sarah Pink, Shanti Sumartojo
Place of Publication	Cham Switzerland
Publisher	Springer
Chapter	6
Pages	67-80
Number of pages	14
ISBN (Electronic)	9783319612225
ISBN (Print)	9783319612218
DOIs	https://doi.org/10.1007/978-3-319-61222-5_6
Publication status	Published - 2017
Externally published	Yes

Keywords

Eye-tracking
Ethnography
Vision
Visual perception

Access to Document

10.1007/978-3-319-61222-5_6

Refiguring Techniques in Digital-Visual Research
Shanti Sumartojo (Organiser)
9 Sept 2016
Activity: Participating in or organising an event types › Contribution to workshop, seminar, course

Cite this

@inbook{0d1c085f918c4c1cb1fdce85503f2b05,

title = "Ethnography through the digital eye: What do we see when we look?",

abstract = "Eye-tracking technology is opening up more detailed ways to study what people look at and for how long, particularly in complex and dynamic visual environments, due to developments in mobile eyetracking devices. However, while we might know where people{\textquoteright}s eyes are directed, this does not tell us what they notice, how they make sense of what they see, or the surrounding spatial contexts in which this knowledge is constituted. Here, we consider two case studies that used mobileeye-tracking to understand decision-making when composing photographs.Together, these case studies suggest that visual design may be context dependent, and open new research directions in investigating what we see when we look.",

keywords = "Eye-tracking, Ethnography, Vision, Visual perception",

author = "Shanti Sumartojo and Adrian Dyer and Garcia, {Jair E} and {G{\'o}mez Cruz}, Edgar",

year = "2017",

doi = "10.1007/978-3-319-61222-5_6",

language = "English",

isbn = "9783319612218",

pages = "67--80",

editor = "Cruz, {Edgar Comez} and Sarah Pink and Shanti Sumartojo",

booktitle = "Refiguring Techniques in Digital Visual Research",

publisher = "Springer",

address = "Switzerland",

}

Ethnography through the digital eye: What do we see when we look? / Sumartojo, Shanti; Dyer, Adrian; Garcia, Jair E et al.
Refiguring Techniques in Digital Visual Research. ed. / Edgar Comez Cruz; Sarah Pink; Shanti Sumartojo. Cham Switzerland: Springer, 2017. p. 67-80.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review