Ethnoconsumerism and ethnocapability: new paradigms in multicultural relationship management

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	277 - 285
Number of pages	9
Journal	International Journal of Customer Relationship Management
Volume	3
Issue number	4
Publication status	Published - 2001

Cite this

@article{61bf0a84b2ee40a2a24ee3f905f76c6c,

title = "Ethnoconsumerism and ethnocapability: new paradigms in multicultural relationship management",

author = "Peter Townsend and Leonard Cairns",

year = "2001",

language = "English",

volume = "3",

pages = "277 -- 285",

journal = "International Journal of Customer Relationship Management",

issn = "1461-4561",

number = "4",

}