Original language | English |
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Pages (from-to) | 314 - 334 |
Number of pages | 21 |
Journal | Journal of Targeting Measurement and Analysis for Marketing |
Publication status | Published - 2000 |
Estimating advertising half-life and the data interval bias
Timothy R L Fry, Simon Broadbent Broadbent, Janine M Dixon
Research output: Contribution to journal › Article › Research › peer-review