Estimating advertising half-life and the data interval bias

Timothy R L Fry, Simon Broadbent Broadbent, Janine M Dixon

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	314 - 334
Number of pages	21
Journal	Journal of Targeting Measurement and Analysis for Marketing
Publication status	Published - 2000

Cite this

@article{0fb8dc9ac6334298a9dc97cfe386f43e,

title = "Estimating advertising half-life and the data interval bias",

author = "Fry, {Timothy R L} and Broadbent, {Simon Broadbent} and Dixon, {Janine M}",

year = "2000",

language = "English",

pages = "314 -- 334",

journal = "Journal of Targeting Measurement and Analysis for Marketing",

issn = "0967-3237",

publisher = "Palgrave Macmillan",

}