Estimating advertising half-life and the data interval bias

Timothy R L Fry, Simon Broadbent Broadbent, Janine M Dixon

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)314 - 334
Number of pages21
JournalJournal of Targeting Measurement and Analysis for Marketing
Publication statusPublished - 2000

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