Estimating advertising half-life and the data interval bias

Timothy R L Fry, Simon Broadbent Broadbent, Janine M Dixon

Research output: Book/ReportBookOther

Original languageEnglish
Place of PublicationClayton Vic Australia
PublisherMonash University Publishing
Number of pages29
ISBN (Print)0 7326 1061 3
Publication statusPublished - 1999

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