Equilibrium in the hybrid channel

Seong Y. Park; Hean Tat Keh

doi:10.1007/978-3-319-17320-7_51

Equilibrium in the hybrid channel

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Abstract

In the distribution of goods and services, we observe that many firms use multiple channels. For example, consumers can purchase airline tickets either through travel agents or from the airlines directly. Personal computer manufacturers such as IBM, Compaq, and Dell are increasingly using both retail outlets and mail order to distribute their products (Moriarty and Moran 1990). These multichannels are called hybrid channels.

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Editors	Samsinar MD Sidin, Ajay K. Manrai
Place of Publication	Cham Switzerland
Publisher	Springer
Pages	201-202
Number of pages	2
Edition	1st
ISBN (Electronic)	9783319173207
ISBN (Print)	9783319173191
DOIs	https://doi.org/10.1007/978-3-319-17320-7_51
Publication status	Published - 1997
Externally published	Yes
Event	AMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 Conference number: 8th

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	AMS World Marketing Congress 1997
Abbreviated title	AMS WMC 1997
Country/Territory	Malaysia
City	Kuala Lumpur
Period	24/06/97 → 27/06/97

Keywords

Direct Channel
Mail Order
Retail Outlet
Travel Agent
Vertical Integration

Access to Document

10.1007/978-3-319-17320-7_51

Cite this

@inproceedings{58ec5b75f0ea46578c4fe1040c604cf7,

title = "Equilibrium in the hybrid channel",

abstract = "In the distribution of goods and services, we observe that many firms use multiple channels. For example, consumers can purchase airline tickets either through travel agents or from the airlines directly. Personal computer manufacturers such as IBM, Compaq, and Dell are increasingly using both retail outlets and mail order to distribute their products (Moriarty and Moran 1990). These multichannels are called hybrid channels.",

keywords = "Direct Channel, Mail Order, Retail Outlet, Travel Agent, Vertical Integration",

author = "Park, {Seong Y.} and Keh, {Hean Tat}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

year = "1997",

doi = "10.1007/978-3-319-17320-7_51",

language = "English",

isbn = "9783319173191",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "201--202",

editor = "Sidin, {Samsinar MD} and Manrai, {Ajay K.}",

booktitle = "Proceedings of the 1997 World Marketing Congress",

edition = "1st",

}

Park, SY & Keh, HT 1997, Equilibrium in the hybrid channel. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress. 1st edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham Switzerland, pp. 201-202, AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia, 24/06/97. https://doi.org/10.1007/978-3-319-17320-7_51

Equilibrium in the hybrid channel. / Park, Seong Y.; Keh, Hean Tat.
Proceedings of the 1997 World Marketing Congress. ed. / Samsinar MD Sidin; Ajay K. Manrai. 1st. ed. Cham Switzerland: Springer, 1997. p. 201-202 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

TY - GEN

T1 - Equilibrium in the hybrid channel

AU - Park, Seong Y.

AU - Keh, Hean Tat

N1 - Conference code: 8th

PY - 1997

Y1 - 1997

N2 - In the distribution of goods and services, we observe that many firms use multiple channels. For example, consumers can purchase airline tickets either through travel agents or from the airlines directly. Personal computer manufacturers such as IBM, Compaq, and Dell are increasingly using both retail outlets and mail order to distribute their products (Moriarty and Moran 1990). These multichannels are called hybrid channels.

AB - In the distribution of goods and services, we observe that many firms use multiple channels. For example, consumers can purchase airline tickets either through travel agents or from the airlines directly. Personal computer manufacturers such as IBM, Compaq, and Dell are increasingly using both retail outlets and mail order to distribute their products (Moriarty and Moran 1990). These multichannels are called hybrid channels.

KW - Direct Channel

KW - Mail Order

KW - Retail Outlet

KW - Travel Agent

KW - Vertical Integration

UR - http://www.scopus.com/inward/record.url?scp=85125782360&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-17320-7_51

DO - 10.1007/978-3-319-17320-7_51

M3 - Conference Paper

AN - SCOPUS:85125782360

SN - 9783319173191

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 201

EP - 202

BT - Proceedings of the 1997 World Marketing Congress

A2 - Sidin, Samsinar MD

A2 - Manrai, Ajay K.

PB - Springer

CY - Cham Switzerland

T2 - AMS World Marketing Congress 1997

Y2 - 24 June 1997 through 27 June 1997

ER -

Equilibrium in the hybrid channel

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Cite this