Environmental concern and environmental purchase intentions: The mediating role of learning strategy

Joshua Daniel Newton, Yelena Tsarenko, Carla Renee Ferraro, Sean James Sands

Research output: Contribution to journalArticleResearchpeer-review

154 Citations (Scopus)


While environmental concern is often conceptualized as a direct antecedent of environmental purchase intention, empirical findings in support of this relationship are inconsistent at best. This study consequently investigates the direct and indirect effects of environmental concern on environmental purchase intentions in an effort to better understand these inconsistent findings. Using a cross-sectional sample of consumers (n= 599), this study finds that intentional and incidental learning strategies mediate the relationship between environmental concern and environmental purchase intentions. However, the mediating role of intentional (incidental) learning increases (decreases) as consumers reduce their levels of consumption. The authors discuss the managerial implications arising from these findings.
Original languageEnglish
Pages (from-to)1974 - 1981
Number of pages8
JournalJournal of Business Research
Issue number9
Publication statusPublished - 2015

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