Environment and strategy as antecedents for marketing effectiveness and organizational performance

Felix T. Mavondo

doi:10.1007/978-3-319-13078-1_115

Environment and strategy as antecedents for marketing effectiveness and organizational performance

Felix T. Mavondo

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Abstract

The paper investigates the embededness of strategy into the macro-and microenvironments and significant impact of these on strategy, other organisational variables and organisational performance. Organisational strategy has a strong impact on organisational design elements, marketing effectiveness and financial performance. The model allows permits exploration of direct and indirect effects in examining the complex relationships.

Original language	English
Title of host publication	Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Editors	Charles H. Noble, Manuel Muchacho
Place of Publication	Cham Switzerland
Publisher	Springer
Pages	363-370
Number of pages	8
ISBN (Electronic)	9783319130781
ISBN (Print)	9783319130774
DOIs	https://doi.org/10.1007/978-3-319-13078-1_115
Publication status	Published - 2015
Event	Academy of Marketing Science Conference 1999 - Coral Gables, United States of America Duration: 26 May 1999 → 29 May 1999 https://link.springer.com/book/10.1007/978-3-319-13078-1#toc

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	Academy of Marketing Science Conference 1999
Abbreviated title	AMS 1999
Country/Territory	United States of America
City	Coral Gables
Period	26/05/99 → 29/05/99
Internet address	https://link.springer.com/book/10.1007/978-3-319-13078-1#toc

Keywords

Business Environment
Financial Performance
Human Resource Management
Organisational Performance
Product Innovation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-13078-1_115

Cite this

Mavondo, F. T. (2015). Environment and strategy as antecedents for marketing effectiveness and organizational performance. In C. H. Noble, & M. Muchacho (Eds.), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 363-370). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-13078-1_115

Mavondo, Felix T. / Environment and strategy as antecedents for marketing effectiveness and organizational performance. Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. editor / Charles H. Noble ; Manuel Muchacho. Cham Switzerland : Springer, 2015. pp. 363-370 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Environment and strategy as antecedents for marketing effectiveness and organizational performance",

abstract = "The paper investigates the embededness of strategy into the macro-and microenvironments and significant impact of these on strategy, other organisational variables and organisational performance. Organisational strategy has a strong impact on organisational design elements, marketing effectiveness and financial performance. The model allows permits exploration of direct and indirect effects in examining the complex relationships.",

keywords = "Business Environment, Financial Performance, Human Resource Management, Organisational Performance, Product Innovation",

author = "Mavondo, {Felix T.}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; Academy of Marketing Science Conference 1999, AMS 1999 ; Conference date: 26-05-1999 Through 29-05-1999",

year = "2015",

doi = "10.1007/978-3-319-13078-1_115",

language = "English",

isbn = "9783319130774",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "363--370",

editor = "Noble, {Charles H.} and Manuel Muchacho",

booktitle = "Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference",

url = "https://link.springer.com/book/10.1007/978-3-319-13078-1#toc",

}

Mavondo, FT 2015, Environment and strategy as antecedents for marketing effectiveness and organizational performance. in CH Noble & M Muchacho (eds), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham Switzerland, pp. 363-370, Academy of Marketing Science Conference 1999, Coral Gables, Florida, United States of America, 26/05/99. https://doi.org/10.1007/978-3-319-13078-1_115

Environment and strategy as antecedents for marketing effectiveness and organizational performance. / Mavondo, Felix T.
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. ed. / Charles H. Noble; Manuel Muchacho. Cham Switzerland: Springer, 2015. p. 363-370 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

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AB - The paper investigates the embededness of strategy into the macro-and microenvironments and significant impact of these on strategy, other organisational variables and organisational performance. Organisational strategy has a strong impact on organisational design elements, marketing effectiveness and financial performance. The model allows permits exploration of direct and indirect effects in examining the complex relationships.

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KW - Financial Performance

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KW - Product Innovation

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BT - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

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PB - Springer

CY - Cham Switzerland

T2 - Academy of Marketing Science Conference 1999

Y2 - 26 May 1999 through 29 May 1999

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Mavondo FT. Environment and strategy as antecedents for marketing effectiveness and organizational performance. In Noble CH, Muchacho M, editors, Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Cham Switzerland: Springer. 2015. p. 363-370. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13078-1_115

Environment and strategy as antecedents for marketing effectiveness and organizational performance

Abstract

Publication series

Conference

Keywords

UN SDGs

Access to Document

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Cite this