environment and Strategy as antecedents for marketing effectiveness and organisational performance

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	237 - 250
Number of pages	14
Journal	Journal of Strategic Marketing
Publication status	Published - 1999

Cite this

@article{4fcd87ac4b1641069a48f2c1fdcb0978,

title = "environment and Strategy as antecedents for marketing effectiveness and organisational performance",

author = "Mavondo, {Felix T}",

year = "1999",

language = "English",

pages = "237 -- 250",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Taylor & Francis",

}