Environment and Strategy as antecedents for marketing effectiveness and organisational performance

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationDevelopments in Marketing Science: Proceedings of the American Annual Conf. of the Academy of Marketing Science
Place of PublicationFlorida USA
PublisherAcademy of Marketing Science
Pages363 - 370
Number of pages8
Publication statusPublished - 1999
EventAcademy of Marketing Science Conference 1999 - Coral Gables, United States of America
Duration: 26 May 199929 May 1999


ConferenceAcademy of Marketing Science Conference 1999
Abbreviated titleAMS 1999
Country/TerritoryUnited States of America
CityCoral Gables
Internet address

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