Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

Hanny Nasution, Felix Mavondo, Margaret Matanda, Nelson Ndubisi

Research output: Contribution to journalArticleResearchpeer-review

155 Citations (Scopus)

Abstract

This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and medium-size hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed.
Original languageEnglish
Pages (from-to)336 - 345
Number of pages10
JournalIndustrial Marketing Management
Volume40
Issue number3
DOIs
Publication statusPublished - 2011

Cite this

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Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. / Nasution, Hanny; Mavondo, Felix; Matanda, Margaret; Ndubisi, Nelson.

In: Industrial Marketing Management, Vol. 40, No. 3, 2011, p. 336 - 345.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

AU - Nasution, Hanny

AU - Mavondo, Felix

AU - Matanda, Margaret

AU - Ndubisi, Nelson

PY - 2011

Y1 - 2011

N2 - This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and medium-size hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed.

AB - This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and medium-size hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed.

U2 - 10.1016/j.indmarman.2010.08.002

DO - 10.1016/j.indmarman.2010.08.002

M3 - Article

VL - 40

SP - 336

EP - 345

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

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