Entrepreneurship and the halal wave in Malaysia

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The concept of halal was once perceived as solely a religious matter but now it has become a branding platform for entrepreneurs to expand their products worldwide. The role of halal in the development of entrepreneurship as a response to the demand of Muslim consumers in Malaysia is explored in this chapter. Furthermore, this chapter looks at exploring the role of the Malaysian government in institutionalizing halal, establishing halal certification and thus, analyzing the development of entrepreneurship towards halal certified business. In a nutshell, this chapter aims to provide an overview of the development, institutionalization, halal certification, the challenges of halal entrepreneurship and moving forwards traits for halal entrepreneurship. Keywords; Entrepreneurship, halal, certification, institutionalization.

Original languageEnglish
Title of host publicationGlobal Entrepreneurship and New Venture Creation in the Sharing Economy
EditorsNorhayati Zakaria, Leena Ajit Kaushal
Place of PublicationHershey PA USA
PublisherIGI Global
Number of pages15
ISBN (Electronic)9781522528364
ISBN (Print)9781522528357
Publication statusPublished - 2018

Publication series

NameAdvances in Business Strategy and Competitive Advantage (ABSCA)
PublisherIGI Global
ISSN (Print)2327-3429
ISSN (Electronic)2327-3437

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