Enterprise diversity in the business of wine: what is a business case study?

Maureen Benson-Rea, Victoria Little, Yvon Dufour

Research output: Contribution to journalReview ArticleResearchpeer-review

3 Citations (Scopus)


Purpose – The purpose of this paper is to introduce the special issue of case studies in the enterprise diversity of wine business and to situate the wine business cases selected for this special issue, which feature a diversity of formats and approaches. Design/methodology/approach – Rigour and relevance underpinned the choice of case studies for this special issue. All of the cases are informed by theory, and all share a common concern with the understanding of wine business phenomena and origins in or links to practice. Findings – There is no consensus view on what a case is and what it is for in business research and teaching generally, and that this is appropriate given pluralistic approaches to teaching and research in the various business disciplines. Supporting this argument, the various types of cases encountered in the business literature are considered and an overview offered based on purpose, motivation, similarities and differences and common themes. Originality/value – Each of the wine business cases presented in this special issue is situated within a typology, in which each offers a different approach to providing insight into the business of wine. The paper concludes with a discussion of current and future directions for business case studies and methods.

Original languageEnglish
Pages (from-to)90-101
Number of pages12
JournalInternational Journal of Wine Business Research
Issue number2
Publication statusPublished - 8 Jun 2010
Externally publishedYes


  • Business enterprise
  • Case studies
  • Research work
  • Teaching
  • Wines

Cite this