Enhancing trustworthiness to gain sustainable development: the signaling effect of voluntary “hostage posting” on consumer behavior

Soo Yeong Ewe; Motoki Watabe

Enhancing trustworthiness to gain sustainable development: the signaling effect of voluntary “hostage posting” on consumer behavior

Malaysia Sch of Business

Research output: Contribution to journal › Meeting Abstract

Abstract

This research examined the combined impact of voluntary hostage posting (HP) and the group polarization effects on perceived trust and intention to buy in two consumer products; sim card and air-conditioner. An experimental study revealed that the group polarization amplifies the effects of voluntary HP in consumer behavior.

Original language	English
Pages (from-to)	183-184
Number of pages	2
Journal	Advances in Consumer Research
Volume	49
Publication status	Published - 2021

Keywords

Hostage posting
group polarization
Decision making
buying behavior

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.acrwebsite.org/volumes/3000122/volumes/v49/NA-49

Cite this

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title = "Enhancing trustworthiness to gain sustainable development: the signaling effect of voluntary “hostage posting” on consumer behavior",

abstract = "This research examined the combined impact of voluntary hostage posting (HP) and the group polarization effects on perceived trust and intention to buy in two consumer products; sim card and air-conditioner. An experimental study revealed that the group polarization amplifies the effects of voluntary HP in consumer behavior.",

keywords = "Hostage posting, group polarization, Decision making, buying behavior",

author = "Ewe, {Soo Yeong} and Motoki Watabe",

year = "2021",

language = "English",

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pages = "183--184",

journal = "Advances in Consumer Research",

issn = "0098-9258",

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AU - Ewe, Soo Yeong

AU - Watabe, Motoki

PY - 2021

Y1 - 2021

N2 - This research examined the combined impact of voluntary hostage posting (HP) and the group polarization effects on perceived trust and intention to buy in two consumer products; sim card and air-conditioner. An experimental study revealed that the group polarization amplifies the effects of voluntary HP in consumer behavior.

AB - This research examined the combined impact of voluntary hostage posting (HP) and the group polarization effects on perceived trust and intention to buy in two consumer products; sim card and air-conditioner. An experimental study revealed that the group polarization amplifies the effects of voluntary HP in consumer behavior.

KW - Hostage posting

KW - group polarization

KW - Decision making

KW - buying behavior

M3 - Meeting Abstract

VL - 49

SP - 183

EP - 184

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -